What qualifies a Fortune 500 company? It’s the club that everyone wants to join, but getting into it will not be easy. To be able to make it to the elite list, a company must be established enough to reach the revenue threshold. So, what does it have to do with commercial painters in the Bay Area?
First, the renowned business magazine Fortune ranks US companies by their sales revenue as reported for the previous fiscal year. Then, it publishes that ranked list – and the top 500 companies become the Fortune 500. Making it to the lower rung of the list is enough for a company to earn some bragging rights!
Here are the Bay Area-based companies that also made it to Fortune 500 in 2022 (with their corresponding rank):
- #1 – Cisco Systems
- #4 – Salesforce
- #5 – Nvidia
- #11 – Intuit
- #13 – Orrick
- #15 – Protiviti
- #32 – Adobe
- #38 – Cadence Design Systems
- #44 – Kimpton Hotels & Restaurants
- #46 – Keysight Technologies
- #47 – Atlassian
- #48 – Box
- #65 – Splunk
- #66 – Blue Shield of California
- #78 – Genentech
- #83 – ServiceNow
How does commercial painting affect your brand?
If you aspire to join the ranks of these so-called “elite” companies, one of the keys to achieving that might not be the first thing that pops into your mind. However, it is one of the keys that will bring your company to a competitive edge: painting your commercial building. It’s also a smart investment to stay consistent with your brand.
Business owners know how crucial it is to align every element of their companies with their brands, including packaging, advertising, workplace culture, and even their commercial buildings. The appearance of your commercial building sends a message to your potential customers, investors, and employees.
What customers see when they visit your commercial property will help establish their first impression of your business. Commercial properties must look professional but also promote and support the brand.
People may have known about color psychology. They associate colors with moods and feelings. In the case of commercial painting, it’s important to choose colors that work well with the colors in your company’s logo since people identify companies by their color schemes. You can play with variations of color (such as reversing colors) to attract the attention of your clients while still emphasizing the brand.
For a company to succeed, it should use the right colors that can help create an emotional connection between its brand and potential customers. Using the wrong colors can alienate them or turn them off. The psychology of color in logo design is essential in creating a strong logo. It is also essential in creating the best color schemes for a commercial building.
The colors you pick for your commercial building will become identified with your brand. Evolving your business is more crucial than ever, especially in this fast-paced world. Otherwise, your business may quickly fade out of the scene. As your company evolves, it needs to update its elements – your company logo, lettering, and the look of your commercial building, among many others.
Having a professional painting contractor paint your commercial property consistent with your brand’s color scheme will allow current and potential customers and investors to distinguish your company from the rest.
Applying a coat of paint with colors consistent with your brand will boost your company’s visibility. However, many businesses don’t have colors that stick to their brand. A sign in front of your office building may guide clients and investors to your door. But if your commercial building is painted in your company’s color scheme, it would stand out among the drab white, gray, or beige-colored buildings surrounding your property.
On the other hand, if you think that bright colors are too flashy for the exteriors of your commercial building, consider hiring the best commercial painters in Fremont to apply such colors to the interior walls instead.
Here are some tips for painting a commercial building:
1) Cleaning up and preparing the area to be painted
Professional commercial painters will take care of everything, including the clean-up and preparation that is involved with the project. Painters will cover furniture, lay out drop cloths, and tape along the doors and windows for clean and crisp paint lines. Prep work takes the most time in any painting project. A professional painting crew can speed up the process in a matter of hours, depending on the scope of the project.
2) Use a quality primer
The last step in the surface preparation process, and the first step in the painting process, is using a quality primer. You want a uniform surface when it comes to applying the topcoat. Applying the primer as the first coat will cover imperfections and create a smooth base and texture so that the finished walls look uniform and flawless.
3) Choose the best paints
Commercial painting contractors use premium paints and digital color visualization tools to ensure the best color matches the right paint type. The exterior of your commercial building will need professional-grade paint products that can withstand extreme weather conditions and retain their color and sheen.
As for interior painting, a satin, eggshell, or semi-gloss finish will allow the interior walls to stand up to foot traffic while retaining their color and sheen. Glossy paints are also repellent to scuffs, stains, and moisture, thus making them easy to clean.
The exterior of your commercial property should reflect the colors that adhere to your brand. At the same time, the interior should be more conducive to the psychological and emotional needs of your customers, investors, and employees.
Maintaining your brand image is crucial to your company’s success
Maintaining and supporting a company’s brand and image is the most important aspect of painting a commercial property – a key to a company’s success.
Painting a business can be a huge undertaking and should not be taken lightly. Hiring the best commercial painters in the Bay Area is worth your investment. The painting job will be done professionally, and you can rest assured knowing that when the job is completed, your brand will coexist perfectly with your newly chosen colors!